Press
Whoa Mamma!™ Announces Spring 2009 Line
- Annie Meingast, Media Relations
- Phone: (800) 344-5880
- E-mail: info@whoamamma.com
- Internet: http://www.whoamamma.com
Whoa Mamma!™ announces the launch of its Spring 2009 line of upscale maternity loungewear, sleepwear and lingerie. The company recently provided a sneak peek at some of its spring color options when it headlined a LA Market Week fashion show last month.
“We are thrilled to introduce fresh new color options for spring,” said president Rebekah Stivers. “We’re looking at bright greens and shades of salmon as well as dusty gray and aqua.”
For a preview, see: http://www.apparelnews.net/fashion/slideshows/Los-Angeles-Fashion-Week-Spring-09-Mom2B. The company, which served as the Gold Sponsor for the MOM2B fashion show, opened and closed the catwalk with a total of eight looks.
“We provide a line of clothing that compliments the modern, trendy apparel that moms-to-be shop for in upscale maternity boutiques today,” Stivers said. “We created this line to appeal to a variety of women and a variety of tastes.”
This strategy has worked well for the company, which often works with a range of boutiques—from start-ups to chain stores—in developing the appropriate product mix for their maternity intimates. “When we first began the company, we were consigning pieces to individual stores,” Stivers said. “Now, the larger department stores are interested in our line.”
